Cookie Policy

What Are Cookies and Tracking Technologies?

Cookies are small text files that websites store on your device when you visit them. Think of them as digital sticky notes that help websites remember information about your visit and preferences. At ethereavelionis, we use various tracking technologies to enhance your experience on our financial goal-setting platform and provide personalized services.

Beyond traditional cookies, we also employ web beacons, pixel tags, and similar technologies that work together to collect information about how you interact with our website. These tools help us understand user behavior, improve our services, and deliver relevant content tailored to your financial planning needs.

Types of Tracking Technologies We Use

Our platform employs several categories of tracking technologies, each serving specific purposes to enhance your financial planning experience. Here's a detailed breakdown of what we use and why:

How Tracking Enhances Your Experience

The tracking technologies we implement serve specific purposes that directly benefit your financial planning journey. When you log into your ethereavelionis account, cookies remember your authentication status so you don't need to repeatedly enter your credentials during the same session.

Our analytics tracking helps us identify which financial calculators are most popular, allowing us to prioritize improvements to tools you actually use. For example, if we notice that many users spend significant time on our retirement planning calculator, we can enhance that feature with additional functionalities or clearer explanations.

Functional cookies remember your dashboard preferences, so when you return to ethereavelionis, your financial goals, preferred currency settings, and custom layouts are exactly as you left them. This eliminates the need to reconfigure your workspace each time you visit.

• Customized financial goal recommendations based on your profile and progress
• Relevant educational content suggestions aligned with your current financial planning stage
• Streamlined navigation that prioritizes features you use most frequently
• Automatic saving of calculator inputs and financial scenarios you're exploring
• Timely reminders and notifications for important financial milestones

Data Retention and Storage

Essential cookies typically last for the duration of your browsing session, automatically expiring when you close your browser. Functional cookies may persist for up to one year to remember your preferences across multiple visits. Analytics cookies generally remain active for 13-26 months to provide meaningful long-term insights about website usage patterns.

Marketing cookies have the shortest lifespan, typically lasting 30-90 days, ensuring that content recommendations remain relevant and timely. We regularly review and update these retention periods to balance functionality with privacy considerations.

All tracking data is stored securely on servers located in Canada, complying with Canadian privacy regulations and industry security standards. We implement encryption and access controls to protect your information throughout the storage period.

Managing Your Cookie Preferences

You have complete control over how cookies function on your device. Every modern web browser provides built-in tools to manage, block, or delete cookies according to your preferences. However, keep in mind that disabling certain cookies may affect your ability to use some features of our financial planning platform.

On mobile devices, cookie management options are typically found within your browser's settings menu. Most mobile browsers allow you to clear existing cookies, block future cookies, or set preferences for specific websites. Some devices also offer privacy modes that automatically block tracking technologies.

If you choose to disable cookies entirely, you may experience reduced functionality on our platform. Features like saved financial goals, customized dashboards, and automatic login will not work properly without cookie support.

Third-Party Tracking Technologies

Our website integrates with carefully selected third-party services to enhance functionality and provide comprehensive financial planning tools. These services may place their own cookies on your device, subject to their respective privacy policies and cookie management systems.

We work with analytics providers to understand website performance, educational content platforms to deliver relevant learning materials, and security services to protect your account information. Each third-party service operates under strict data protection agreements that limit how they can use information collected through our platform.

Before integrating any third-party tracking technology, we evaluate their privacy practices, security measures, and compliance with Canadian privacy regulations. We only partner with services that meet our standards for data protection and user privacy.

• You can opt out of third-party analytics tracking through browser settings or privacy tools
• Many third-party services provide their own opt-out mechanisms and privacy controls
• You can contact us to request information about specific third-party services we use
• We will assist you in exercising your privacy rights with our third-party partners

Policy Updates and Changes

As our platform evolves and new tracking technologies emerge, we may update this cookie policy to reflect changes in our practices or legal requirements. We review this policy regularly to ensure it accurately describes our current tracking technology usage and remains compliant with applicable privacy laws.

When we make significant changes to this policy, we will notify users through prominent website notices, email communications, or in-app notifications. We encourage you to review this policy periodically to stay informed about how we use tracking technologies and protect your privacy.

Minor updates, such as clarifications or formatting changes, may be made without specific notice. However, any changes that materially affect your privacy rights or our data collection practices will be communicated clearly and in advance of implementation.